Discover how SEOKart’s features helped a U.S. based fashion brand transition from being heavily dependent on paid ads to establishing an organic search strategy. With a tailored SEO strategy, the brand achieved remarkable improvements in both — traffic and customer engagement.
Founded in 2015, this fashion brand set out on redefining style through sustainability and affordability. With its sincerity towards eco-friendly practices, the brand quickly became a go-to choice for Millennials and Gen Z consumers.
By 2020, the brand was faced with several SEO challenges:
Dependency on Paid Ads: 70% of traffic came from paid ads, placing a heavy strain on its marketing budget.
Stagnant Organic Visibility: Despite efforts, keyword rankings remained low, and the site lacked strong backlink authority.
Engagement Problems: The high bounce rate and slow page speeds were impacting user experience big time – making it very hard to convert visitors into customers.
Low Keyword Rankings: Despite targeting high-volume keywords, the brand was unable to land in the top 10 search results.
Technical SEO Issues: The website constantly suffered from irregular crawls, indexing problems, and duplicate content issues — hindering its SEO performance.
Weak Backlink Profile: The site didn’t have many quality backlinks, making it unnecessarily tougher to compete against other fashion brands in search rankings.
Bounce Rates: 68%, of the visitors quickly left without exploring further or making a purchase.
Slow Page Speed: With an average load time over 6 seconds, the site was clearly frustrating for users, particularly on mobile devices.
Cluttered Navigation: Poor internal linking and an unorganised layout made it difficult for users to find what they were looking for.
Duplicate Metadata: New product launches lacked automated updates — causing overlaps.
Under-Optimized Tags: Many meta titles were generic or missed target keywords.
Keyword Gaps: Many product descriptions didn’t include important primary and secondary keywords.
Low-Quality Descriptions: Generic and placeholder content, like “Lorem Ipsum,” failed to engage potential customers.
Lack of Differentiation: Descriptions didn’t explicitly highlight what made their products stand out, like sustainable sourcing or unique features.
Missing Supporting Content: Key pieces of content like size guides, FAQs, and care tips were missing – increasing bounce rates, and obviously.
URL and Internal Linking Fixes: We cleaned up broken links and optimized navigation for smoother crawling and user experience.
Competitor Analysis: We performed a detailed competitor analysis to identify high-performing, untapped keywords.
Keyword Optimization: SEOKart’s SEO Audit feature helped identify missing keywords and guided optimizations to ensure the site was aligned with user search intent.
Engaging Product Descriptions: The Content Checker flagged placeholders, and we replaced them with unique, customer-focused descriptions that were more likely to convert visitors.
Differentiation Strategy: We used SEOKart’s Keyword Analysis to bring out unique selling points for each product — helping them stand out in a crowded market. For example, “crafted from recycled ocean plastics” or “includes a 10-year warranty” were highlighted to resonate with eco-conscious customers.
Supporting Content: Essential content like size guides, FAQs, and product care tips were integrated into key pages using SEOKart’s Content Suggestions Module – improving the overall user-experience.
Keyword-Rich Meta Tags: Bulk Optimizer helped generate optimized, keyword-rich meta titles and descriptions, ensuring each product page was discoverable.
Ideal Meta Tag Length: Using Meta Tag Length Validator, we ensured that meta tags met the ideal length, preventing truncation in search engine results.
Automated Metadata Updates: Cruise Control automated the process of adding new products, ensuring no duplicate meta tags and maintaining consistency across the site.
Personalized Meta Tags: The Rich Snippets and Bulk Optimizer features allowed us to create tailored meta tags, emphasizing product uniqueness like “RFID-protected vegan tshirts” which helped improve click-through rates.
Page Speed Optimization: We reduced load times by 50% by compressing images and implementing lazy loading – making the site faster and more mobile-friendly.
Mobile Optimization: We implemented a mobile-first design approach, which optimized the site’s usability on smartphones and tablets — improving engagement across devices.
Rich Snippets Integration: Structured data was added to product pages, enhancing visibility in search results by displaying product ratings, prices, and availability directly in the SERPs.
| Metric | Before | After 8 months |
|---|---|---|
| Domain Authority (DA) | 18 | 26 |
| Monthly Organic Traffic | 10,000 | 45,000 |
| Bounce Rate | 68% | 42% |
| Average Load Time | 4.2 secs | 2.1 secs |
After 8 months of implementing SEOKart’s SEO strategies, the brand saw a dramatic 340% increase in organic traffic – hitting a milestone of 45,000 monthly visitors.
12% of their targeted keywords, including high-competition terms like “sustainable streetwear,” moved into the top 10 search positions.
The organic conversion rate jumped from 1.5% to 4.3%, increasing the brand’s revenue significantly.
Bounce rates reduced from 68% to 42%, and the brand achieved faster load times — improving the overall user experience.